Premium Vinaconex Tiles: Gradually
Penetrating Foreign Market
The
Vietnamese construction market has made remarkable progresses in the past
years. The development of this market is fuelled by the expansion of the
building material production industry. Many construction material production
companies have bravely invested in investing in machinery and equipment to
manufacture products of premium quality to occupy the market.
As a leading constructor
in Vietnam and a leading investor in giant real estate projects, VINACONEX has
studied and invested in the production of building materials. However, products
of common properties will be uncompetitive against traditional products of
lower prices made by long-standing companies because they have been present on
the market for the long time and their machinery and technology have been
depreciated. Thus, think tanks of VINACONEX opted out the investment in
state-of-the-art technology and machinery to manufacture favourite premium
building materials in Vietnam and foreign markets. 
From this direction,
VINACONEX imported modern machinery from Breton SpA Company of Italia to
manufacture artificial granite stone tiles, Terastone and Brestonstone. The
products have a wide range of colours and sizes and have a stable quality. To
manage and operate this modern production line, VINACONEX set up the Vinaconex
High-Grade Tile Production Joint Stock Company. The production line is equipped
with the latest machinery and technology from Breton SpA, enabling the company
to manufacture and supply premium tiles. VINACONEX is also the unique firm in
Southeast Asia to use machinery and technology of Breton SpA.
After three years,
VINACONEX tile products with superior quality and diversity have been exported
to more than 30 countries in five continents, including Australia, the Us and
the EU. The export earnings are estimated to reach US$16 million in 2007 and
US$24 million a year from 2008. During the visit to the APEC Summit 2007 in
Australia with State President Nguyen Minh Triet, the company signed an
agreement worth of US$60 million to export its tiles to WK Company of Australia
in five years.
The sales of the company
and export earnings soared year after year in recent years. It recorded VND135
billion revenue (US$8.43 million) and US$8.04 million export earnings in 2005,
VND209 billion revenue and US$12.02 export revenue in 2006 and estimated VND265
billion revenue and US$16 million export earnings in 2007.
VINACONEX also
contributed its capital to the establishment of Stone Vietnam JSC to
manufacture stone interiors using stones manufactured by the corporation. It
agreed to invest US$44 million with WK Company of Australia to build its second
Bretonstone stone production factory in Vietnam. At the same time, VINACONEX
also expanded its production capacity to increase the sales.
Under the development
strategy in the coming years, the company will maintain and expand its export
to foreign markets.
(Hau Giang - Vietnam
Business Forum)
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Last modified:
23/08/2011 02:38:06 PM | 